Video Branding: FNB Bank, Scottsboro

This you-tube style music video was created to promote mobile banking for a community bank in Alabama. The song/video heroes local interests and landmarks. The song was written and recorded in Nashville, TN. The video was filmed all over Jackson County, AL. In addition to creating a lot of buzz in the market, the campaign turned local bankers into hometown celebrities. Song written and produced by Kim Tribble. Performed by local artist, Benny Berry. Video filmed and produced by Shawn Jarrett and Tracy Slayton.

Mobile Banking: Wherever you go, there we are. That's the theme of FNB Bank's mobile banking campaign. This video showcases bank employees lip-synching to an original song made for the campaign. The locations are from all over the county where the bank serves. The spot not only highlights the features of mobile banking, but also celebrates the diverse heritage of the area.

Holiday Video: Building on the huge success of the Mobile Banking video. FNB Bank got the band back together to produce a video christmas card. The video was shown in the local movie theatre durring the holiday season, as well as online. The video introduced a new "holiday" remix of the Mobile Banking song and showcased childhood Christmas photos key bank personel. This formula became a holiday tradition for the bank.

↑Back to Top